Email vs Social Media

Why You Need Both (and How to Make Them Besties)

Imagine pouring your heart into a brilliant social media post something that stops thumbs, sparks comments, maybe even brings in a few new followers.

You feel that rush.

The adrenaline of being seen. And then… it’s gone. The algorithms moved on, your post sinks, and you're back to square one.

Now, imagine having a way to keep that connection alive.

To pop into someone’s inbox with a wee update, a helpful tip, or a friendly chat, no algorithm in sight, just you and them.

The truth is that you need both social media and email marketing if you want to grow a brand that not only attracts but also keeps people coming back.

At Odber Virtual, I’ve walked this road myself.

As a digital marketer and admin specialist who’s tested (and tripped over) every strategy under the sun, I can tell you from experience that email and social media aren’t enemies.

They’re teammates.

Each with their own strengths, but magic when they work together.

Let’s break it down.

Social Media

The Life of the Party

Social is your loud, fabulous, sometimes unpredictable mate.

It’s where you show off your brand's personality, spark curiosity, and catch the eye of someone scrolling by.

You show up, tell stories, use reels and carousels, drop tips, and maybe get a share or two.

It’s where you connect, engage, and build that initial interest.

You’ve seen it those “wait, who is this?” moments that bring people into your world.

But here’s the catch, social media is fleeting.

Algorithms don’t care how much effort you put into your post.

One day you’re top of the feed, the next you’re bumped off by a dancing dog or some miracle eye cream.

Email Marketing

The Warm Hug

Now enter email. Less flashy, more faithful.

Email is your dependable pal.

The one who listens.

The one who shows up in your inbox, cup of tea in hand, ready for a proper chat.

There’s no background noise, no distractions, just you and your reader.

Because when someone gives you their email, they’re saying, "I want more of you."

This is where trust grows.

Where loyalty is built.

It’s your quiet space to share your offers, stories, and behind-the-scenes updates.

The kind that deepen the relationships and turns casual browsers into customers.

The Real Magic?

Getting Them Talking

You don’t have to choose between social and email. You shouldn’t.

They each play their part and when you link them up, you get the kind of business growth that feels natural, not forced.

Here’s how you do it:

•  Post on social? Give your email list a wee plug. Let people know they’ll get more from you if they subscribe.

• Sending an email? Share it on social! Repurpose that content into a story, a reel, or a carousel post.

This is what I teach inside my Click and Connect Strategy, how to build a system where your content doesn’t live and die in a day but works across platforms, bringing in leads, building trust, and increasing your sales organically.

You don’t need to do more. You just need your content to work together.

What This Looked Like for Me

When I first started Odber Virtual, I was all in on social media.

I’d spend hours making graphics, crafting captions, and figuring out what time to post.

It worked… for a bit. But I was burning out. The numbers weren’t matching the effort, and then I got hacked and lost EVERYTHING.

The solution, I turned to email.

I started collecting addresses from people who genuinely wanted to hear from me.

And suddenly, things shifted.

People were replying. Clicking. Buying. And the best part? The content I’d already made for social became part of my emails and vice versa.

Now? I’ve got a rhythm. Social brings them in. Email keeps them warm.

So, Are You Team Social, Team Email… or Smart Enough to Choose Both?

Because honestly, why choose when the best results come from letting them back each other up?

You deserve a strategy that works for you. One that’s simple, sustainable, and built around how real people behave online.

💬 I’d love to know what’s working for you right now. Are you waving the flag for both like me?

Let’s talk. Let’s grow.