Why the Algorithm Isn’t Your Enemy

You’re Just Fighting the Wrong Battle

One question I get asked a lot is, “Why can’t I get the algorithm to work for me?”.

It’s a tale as old as time, well, since the creation of Facebook. 😊

There can be many factors, algorithm changes, how long you’ve been posting, constantly changing your strategy, not having a niche… blah, blah, blah.

Truth bomb, there is no magical engagement hack, and success rarely happens overnight.

More so these days, as we try to build trust in a world that’s growing increasingly distrusting.

But what if I told you there’s a way to connect without relying on any algorithm?

The Death of Followers & The Rise of the Algorithm

As we all know, social media platforms have changed.

I highly recommend watching Katie Steckly’s 👉 The Death of the Followers and the Rise of the Algorithm Explained if you want to explore this further, but if you don’t have time, I’ll break it down for you.

Katie Steckly explains the death of the follower and the rise of the algorithm coined by Jack Conte.

Platforms are now copying TikTok’s approach.

Their goal? Keeping us on their platforms by pushing content they think will interest us and not just what we're following.

This is why you feel like you’re constantly fighting the algorithm and your followers are no longer seeing your content.

So, how do you guarantee your content will be seen when distribution is so scattered?

You need another way of using social media, one that pushes people to platforms that aren’t algorithm-driven, where you can build an engaged community.

Shifting the Mindset from Viral to Connection

Click & Connect

Click & Connect is about creating content that delivers long-term, measurable growth, focusing on evergreen content rather than fleeting trends.

Instead of constantly adjusting to algorithm changes, this strategy builds a system that works across social media, websites, email, and search engines.

It ensures your content remains valuable and discoverable, no matter what updates social platforms introduce.

The Algorithm Proof Content Strategy

You can implement an algorithm proof content strategy by following this plan:

1. Create Core Evergreen Content

Develop long-form content through blogs, YouTube videos, or guides that resonate with your audience’s pain points.

Repurpose your long-form content into micro-content for social media posts, carousels, stories, or reels, leading back to your blog, emails, or online shop.

2. Optimise for Search & Social Discoverability

Website & Blog – Use SEO-driven keywords to optimise Google search rankings.

Social Media – Use engagement triggers like questions, polls, and strong hooks to drive interaction.

Email Marketing – Repurpose high-performing social/blog content into newsletters.

3. Measure & Monetise Performance

Track which content drives sales, conversions, and website traffic (Google Analytics, social insights, email open rates).

Use analytics to see what’s working and double down on the best-performing formats.

4. Smart Delegation

Use systems and templates so your team (or VAs) can execute your strategy while maintaining your brand voice.

Batch create content to stay ahead without daily stress.

This strategy ensures you own your audience, grow sustainably, and generate revenue without constantly worrying about algorithm changes.

It’s Time to Focus on the Community

Imagine not having to rely on unpredictable social media changes to keep your business growing.

By focusing on emails, blogs, and SEO-driven content, you can create a thriving community that doesn’t disappear when the algorithm shifts.

What’s your take? Let’s chat in the comments! 😊