PINTEREST SEASONAL SLUMP

Why has your Pinterest traffic gone down?

One of the main reasons this time of year is the summertime slump. Children are off school, families are on holiday and spending more time outdoors. People are spending less time online so less time on social media platforms.

The best way to check this is the reason your traffic has gone down is to check last years analytics. Does your account consistently grow through the year but shows dips during seasonal holidays? As Pinterest is a long-term marketing strategy seeing lows and highs in your analytics should be expected. If your account is showing consistent growth, then seasonal dips shouldn’t be a concern.

If you’re creating fresh pins with keyword populated content and pinning consistently you should see growth throughout the year. Pinterest is a long-term organic marketing strategy. Your pins might not get much traction the first few weeks or months but consistent fresh pins with keywords will keep your audience growing. Pinterest pins have evergreen content which means they do not disappear over time so can be found and grow in traction years after being published.

In conclusion, keep working on your Pinterest strategy, consistently creating fresh pins with keyword-rich content and pinning regularly, even during seasonal dips. Remember, Pinterest is a long-term organic marketing strategy, and with over 400 million active users, your brand has the potential to gain more engagement and sales. Keep your pins evergreen and visible for years to come. Join the Pinterest community today and start seeing growth in your traffic and sales!

If you’re ready to start your own Pinterest account, but aren’t sure where to begin, I’m here to help. Sign up to my website and ask me for starter Pin templates designed for your brand or connect on my Pinterest account @OdberVirtual for daily updates on all things marketing. Let’s work together to help your business succeed on Pinterest!