THE FOOLPROOF GUIDE TO CRAFTING A CONTENT MARKETING STRATEGY

Don’t Just Survive, Thrive.

Picture this, you're a budding entrepreneur, ready to take on the digital world. But before you start fearlessly posting and smashing the online competition, you need a plan, a content marketing strategy.

Grab your thinking cap and get ready to brainstorm. What are your marketing goals? Who's your target audience? And most importantly, what kind of content will make them take notice and buy.

Remember, in the world of digital marketing, content is king. But not just any old content – it's got to be engaging, entertaining, and educational.

The first thing you need to do is nail down your ideal client.  Where do they live, how old are they, what’s their gender, what are their interests, pain points and habits?

What are your business goals? Do you want to grow brand awareness or grow your online sales? Once you know your goals you need to evaluate your SMART Goals which are Specific, Measurable, Achievable, Relevant and Timely.

Specific – What is your goal?

Measurable - How you are going to measure your Key Performing Indicator (KPI).

Achievable – What steps do you need to take to achieve this goal.

Relevant – Do you have the resources to achieve this goal.

Timely – How long will this take, typically a good measurable timescale is 3-6months.

Once you have clarity on your goals and where you want to be in a specified time frame you can start setting your SWOT Analysis.

Strengths - What you’re good at, what’s working, and what your customers like about you?

Weakness - What you want to fix, what you want to strengthen, and what you want to become more efficient at?

Opportunities - What the industry might soon want, what we think you’ll be good at, what will be your differentiator?

Threats - What you think could hinder your growth, who we think could take your customers?

Then you’ll do a competitor analysis. Who do you expect to compete with in your geographical area? Is there anything they are doing that inspires you? If it works for them it may work for you but remember never copy, use only for inspiration.

Now you have all the data you need to create your marketing strategy. This is where you detail your product service, your marketing budget, promotion details, the process, the marketing channels you’re going to utilise and the marketing technology you’ll need to achieve these goals.

So there you have it, folks! Piece of cake, right? Despite the initial overwhelm, crafting your content marketing plan is simpler than you think. Giving you the power to handpick the perfect media channels and content strategies tailored to your business goals. Whether you're all in on social media, writing blogs, mastering the art of email strategy, or creating captivating video content, the choice is yours. Once you've completed this strategic journey, you'll emerge with newfound clarity on the best path forward to crush those marketing goals and propel your business to greater heights.

Ready to unlock your business potential? Let's chat.

Contact me today for a free consultation and take the first step towards transforming your brand's online presence. Your audience is waiting—let's make sure they find you.

www.odbervirtual.com

patsy@odbervirtual.com