WHY UK BUSINESSES NEED TO HARNESS THE POWER OF PINTEREST

My name is Patsy Odber and I want to make Pinterest more accessible to the UK consumer.

How often have you searched on Pinterest, seen that beautiful dress, gorgeous furniture, great gift ideas? You click on the link, only to find out that it belongs to an American-owned business. Immediately, your mind races to consider the shipping costs.

I recently attended a networking event to promote my business Odber Virtuals services, one of which is Pinterest Management. All the amazing women there could see its marketing potential but said they are apprehensive as they get frustrated when using it themselves and every Pin leads to an American shop or service provider.

Did you know that 50% of US Pinterest users use Pinterest to shop online? Imagine if we could do the same for UK business owners?

Pinterest is a visual search engine which allows businesses to direct the consumer away from the platform, letting them purchase the items or services directly from the provider. Unlike Facebook or Instagram, designed for people to stay on their platform, Pinterest Pins lead consumers to the supplier’s website.

This is what makes Pinterest a highly effective marketing tool which connects with your target audience and directs traffic to your website, landing page or shop. By creating visuals and content targeted to your consumer you can boost your brand and generate sales.

Pinterest is a platform where consumers save Pins for future purchases. With the help of boards, they can save Pins for fashion ideas, home décor, service providers, and more to look back at on a later date when they are ready to purchase.

More than 25% of Pinterest users spend their time on the platform shopping. With the help of eye-catching visuals and key word populated content, creating shoppable Pins for products or services will get your business in front of your desired audience and increase your chances of making sales.

There are 445 million users, 16.7 million of which are the UK, and most Pinterest businesses are United States which can be frustrating for the UK consumer. So, let’s harness this amazing marketing tool and give the UK consumer a direct link to your UK based product or service.

Contact us today using the button below to arrange a face-to-face meeting on zoom where we can discuss your marketing needs and if Pinterest is the right platform for you.

If you don’t have time for a zoom meeting, I have a free eBook which will guide you through the power of Pinterest and if it’s right for your business. Just click the contact us button below and request your copy today.

If you know Pinterest is right for your business but don’t know where to start, I am in the process of creating a Pinterest for beginners training course in video and eBook format. If this is something you would be interested in, then please use the contact us button stating your interest and I will send you an email as soon as this training is available.

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